A HUNDRED LOVERS by Anomaly London for Diesel

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A HUNDRED LOVERS

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Industry Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Anomaly London
Executive Creative Director Mat Jerret
Released February 2010

Credits & Description

Category: Best Digitally Led Integrated Campaign
Advertiser: DIESEL
Product/Service: SPRING/SUMMER CATALOGUE
Agency: ANOMALY UK
Date of First Appearance: Mar 1 2010 12:00AM
Entrant Company: ANOMALY UK, LONDON, UNITED KINGDOM
Entry URL: http://www.anomaly.com/integratedlovers/
Executive Creative Director: Mat Jerret (Anomaly)

English Synopsis
We decided to treat Diesel’s new catalogue as a medium where we could showcase people as well as the clothes. So we created an interactive music video launching a new artist, and the careers of another 99 people starring in the video. With a stop motion technique you can pause the video at any time and explore all the clothes worn and find out more about the people. We tagged every item of clothing and linked it directly to Diesel's e-commerce and every person, linking to their social media profiles where they promoted their talents and creativity.