Diesel Digital, Design & Branding Diesel - HEIDIES 15 MB OF FAME by Farfar

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Diesel - HEIDIES 15 MB OF FAME

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Industry Apparel, Clothing & Footwear, Clothing
Media Digital, Interactive & Mobile, Design & Branding
Market Sweden
Agency Farfar
Released June 2007

Awards

Cannes Lions 2007
Cyber - Grand Prix

Credits & Description

http://www.farfar.se/awards/cannes2007/heidies/
Type Of Entry: Websites & Microsites
Category: Clothing, Footwear & Accessories
Title: HEIDIES 15 MB OF FAME
Advertiser/Client: DIESEL
Product/Service: UNDERWEAR
Advertising Agency, City: FARFAR, Stockholm
Country: SWEDEN
Advertising/Web Design Agency, City: FARFAR, Stockholm
Country: SWEDEN

Synopsis: Six video cameras, live 24 hours a day, 5 days in a row on www.diesel.com. Two gorgeous and crazy girls wanted to become famous. These two girls, The Heidies, steal the new and unreleased Diesel Intimate collection, kidnap a guy from Diesel, and lock themselves (and him) into a hotel room for five days. They want to show the world what they are doing! The Heidies interacted and chatted with their growing audience, uploading their shenanigans to the site as well as a chunk load of other popular sites.