|Industry||Apparel, Clothing & Footwear|
|Media||Print, Magazine & Newspaper|
|Agency||Spring Studios New York|
|Photographer||Santiago Luna Lupi, João Custodes . João Urubatan . Maurício Vasconcelos . Marcelo Vasconcelos|
Credits & Description
Diesel’s Spring/Summer 16 campaign comments on our digital culture, its #slogans and the joyful absurdities of our online/offline behaviour. “We worked with director/photography duo Santiago & Mauricio to shoot fun, instant video clips before the traditional advertising images. It was really important to speak today’s language as phones and computers are the tools we connect with.” Inspired by the humorous way emojis describe real-life scenarios, Diesel commissioned its own emoji alphabet, used throughout. The campaign features singer and actor Joe Jonas; actress, singer and designer Kiko Mizuhara, plus Joe Jonas and his band DNCE . Whilst the cast of models include Diesel family Sara Cummings and Sang Woo Kim; hunk Trevor Signorino and Stav Strashko, a male on the women’s board at his agency. Stav identifies as a girl and feels very comfortable in his own skin.