Diesel Print Say No To Uncool Wool [print] by Publicis Italy

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Say No To Uncool Wool [print]

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Industry Clothing
Media Print, Magazine & Newspaper
Market Italy
Agency Publicis Italy
Regional Executive Creative Director Bruno Bertelli
Chief Creative Officer Bruno Bertelli
Executive Creative Director Cristiana Boccassini
Creative Director Milos Obradovic, Mihnea Gheorghiu
Art Director Andrea Raia
Copywriter Matteo Gatto
Production Mercurio Cinematografica
Director Hypno
Digital Creative Director Milos Obradovic, Mihnea Gheorghiu
Released November 2017

Credits & Description

Every year, as soon as Christmas Holidays approach, homes all around the world are invaded by Ugly Wool Sweaters: once an ironic tradition, those sweaters quickly lost their funny touch and became plain boring. That’s why an unconventional fashion brand as Diesel can’t sit back and watch while the taste for winter fashion is set aside.


So, to promote its FW17/SS18 collection and fuel a global revolt against Ugly Wool Sweaters, Diesel asked for the help of the highest authority in terms of warm, soft wool. After all, who better than a sheep could help you say no to uncool wool?

A Cool Diesel Sheep, dressed with leather jacket and denim, will be the brand’s ambassador for its new Winter Holidays Global Campaign, “Say No To Uncool Wool” created by Publicis Italy. Irreverent and colorful sheep mannequins, dressed with clothes tailored to perfection on their odd shapes and sizes, will pop up in Diesel Stores all around the globe while a set of videos will convey the message on the digital sphere.
Media: Print
Category: Clothing & footwear
Client: Diesel
Agency: Publicis Italy
Production: Mercurio Cinematografica
Country: Italy
Director: Hypno
Strategic Planner: Noa Dekel
Chief Creative Officer: Bruno Bertelli
Executive Creative Director: Cristiana Boccassini
Art Director: Andrea Raia
Copywriter: Matteo Gatto
Creative Supervisor: costanza rossi
Producer: Matilde Bonanni
Producer: Silvia Cattaneo
Digital Creative Director: milos obradovic
Digital Creative Director: Mihnea Gheorghiu
Account Director: Giada Salerno
Account manager: Camilla Poli