Diesel Print Days to Live by Crispin Porter + Bogusky London, Pulse Films Ltd

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Days to Live

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Industry Apparel, Clothing & Footwear
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Crispin Porter + Bogusky London
Agency Pulse Films Ltd
Director Anthony Dickenson
Executive Creative Director Matt Gooden Creative
Producer Rob Steiner, Donny Brown
Released January 2013


One Show 2013
One Show Interactive Craft / Photography Silver

Credits & Description

Category: Clothing & footwear
Brand: Diesel Timeframes
Agency: CP+B
Country: United Kingdom
The Diesel Timeframes brand philosophy, 'Time to be Brave', encapsulates their mission to unleash time's potential and urges people to grab hold of the opportunities that time creates. And with the 'Days to Live' campaign, they hope to inspire people to step back from their daily routine, re-evaluate their lives and make their wildest dreams happen now, not later.On the campaign website, a questionnaire calculates the user's number of 'days to live'. In doing so, Diesel Timeframes explores how society is content with celebrating how many years we have lived, and how we're less comfortable in recognizing the time we have ahead.
Diesel Timeframes will then help people live every one of those days to the full with a unique alarm clock App. It will wake them up with a reminder of the number of days they have left to live and an inspirational message of how they can live that day more bravely. Agency: CP+B, London
Category: Clothing & footwear
URL: http://www.Diesel.com/daystolive
URL: http://rockymountaintech.org/diesel_daystolive_interactive.html
Client: Diesel Timeframes
Agency: CP+B
Country: United Kingdom
Executive Creative Director: Matt Gooden
Creative director: Henrik Delehag
Art directors: Martin Jon Adolfsson, Philip Sinclair
Writer: Emma Penz
Producer: Rob Steiner, Donny Brown
Planner: Wojtek Szumowski, Ruth Chadwickâ¨
Media agency: Mindshare / Media Executive / Climatsâ¨
Director: Anthony Dickenson
TV production company: Pulse
Digital production company: Storythings
Exposure: Digital, out-of-home, retail, social media.