Dietz & Watson Print Whiz Wit by Red Tettemer O'Connell + Partners

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Whiz Wit

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Industry Sausage and meat products
Media Print, Magazine & Newspaper
Market United States
Agency Red Tettemer O'Connell + Partners
Chief Creative Officer Steve Red
Executive Creative Director Steve O’Connell
Creative Director Chris Plehal, Todd Taylor
Art Director Mariesa Greenholt, David Wiest
Copywriter David Valento
Released July 2018

Credits & Description

Agency: RTO+P
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Todd Taylor and Chris Plehal
Art Director: David Wiest, Mariesa Greenholt
Copywriter: David Valento
Producer: Rob Thomson
Account Executive: Jane Han
Photographer/Designer: Steve Thompson
Production Company: RTO+P
Brand: Dietz & Watson
Published: July 2018
I wanted to share details around “All-Star Dogs,” a new campaign from Dietz & Watson in partnership with its agency of record, Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P).
In the summer, baseball, hotdogs, and family go together pretty perfectly. Family-owned and operated since its start almost 80 years ago, Dietz & Watson knows a thing or two about family. This initiative marks the latest execution in the brand’s “It’s a Family Thing” campaign, which kicked off with a set of playful spots starring Andy Roddick and Brooklyn Decker in May.
With “All-Star Dogs,” the beloved deli brand has tapped into baseball fan frenzy by creating 30 custom hot dog flavors, one inspired by each MLB team. From Boston Red Sox’s Lobsta Dog to Miami Marlins’ My Hammy Vice, the custom hot dogs highlight each region’s local flavors, as well as the wide variety of products the brand offers. Starting tomorrow, July 13th, each fan can get the recipe for his or her hometown team – and even get a guilt-free taste of the competition. Aimed at extending brand awareness and recognition, “All-Star Dogs” will launch across social channels in alignment with the MLB All-Star Break.