Walt Disney Print FLYNN LIVES! by 42 Entertainment

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Industry Culture, Leisure & Sport
Media Print, Magazine & Newspaper
Market United States
Agency 42 Entertainment
Editor Chris May
Released July 2009

Credits & Description

Category: Best Digitally Led Integrated Campaign
Advertiser: DISNEY
Product/Service: TRON LEGACY
Date of First Appearance: Jul 15 2009 12:00AM
Entrant Company: 42 ENTERTAINMENT, Pasadena, USA
Entry URL: http://www.alternaterealitybranding.com/flynnlives_cannes10_integrated
Chief Executive Officer / Executive Producer: Susan Bonds (42 Entertainment)
Chief Creative Officer / Creative Director: Alex Lieu (42 Entertainment)
Vice President Interactive Design: Michael Borys (42 Entertainment)
Vice President Visual Design: Johnny Rodriguez (42 Entertainment)
Vice President Technology: Todd Mohney (42 Entertainment)
Vice President Technical Architecture: George Cook (42 Entertainment)
Vice President Project Management: Dave Thompson (42 Entertainment)
Experience Design: Mike Stein (42 Entertainment)
Experience Design: Arin Delaney (42 Entertainment)
Writer: Kevin Perry (42 Entertainment)
Writer: Alison Taylor (42 Entertainment)
Editor: Chris May (42 Entertainment)
Production Director: Robert Fagan (42 Entertainment)
Event Producer: Carolyn Kovacs (42 Entertainment)
Programmer: Sara Raasch (42 Entertainment)
Production Design: Mike Russek (42 Entertainment)
Lighting Design: Brian Gale (42 Entertainment)
Lighting Design: Trevor Stirlin Burk (42 Entertainment)
Director of Photography: Jim Zabilla (42 Entertainment)
Executive Assistant: Heather Daugherty (42 Entertainment)

English Synopsis
An immersive experience packed with mysterious websites, casual games, worldwide scavenger hunts, exclusive collectibles, direct mail, original content, mobile, social networking tie-ins, daredevil stunts, embeds in traditional advertising, and live epic underground events… all adding up to make Tron Legacy the most anticipated film of 2010. The brief was to ignite diehard fans of the original and attract a younger, broader movie-going audience. The solution was to give players a key role, through a grassroots organisation called “Flynn Lives,” where millions of global players have been recruited to explore the world between the original 1982 film and the 2010 sequel.