ROCK by DraftFCB San Francisco for Dockers

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ROCK

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Industry Apparel, Clothing & Footwear
Media Print, Magazine & Newspaper
Market United States
Agency DraftFCB San Francisco
Creative Director Desmond Lavelle
Art Director Julie Scelzo Fitzpatrick
Copywriter Craig Erickson
Photographer Matt Jones
Account Supervisor Cassie Daicos
Typographer Am I Collective
Released December 2009

Awards

One Show 2011
One Show Design Typography in Design / Campaign Merit

Credits & Description

Category: Typography
Advertiser: DOCKERS
Product/Service: DOCKERS PANTS
Agency: DRAFTFCB
Type Of Ad: Magazine
Date of First Appearance: Aug 11 2010
Entrant Company: DRAFTFCB, San Francisco, USA
Chief Creative Officer: Tom O'Keefe
Creative Director: Julie Scelzo/Desmond Lavelle
Copywriter: Craig Erickson
Art Director: Julie Scelzo
Photographer: Matt Jones
Typographer: Am I Collective
Art Buyer: Amy Yvonne Yu
Account Supervisor: Cassie Daicos
Advertiser's Supervisor: Vicki Wagner
Planner: Matthew Willcox/Alexa Calabro
Other Credits: Michael Kim/Designer