Doctor Macel Macedo Print Fireman by Bravo/BBG


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Industry Against Cancer
Media Print, Magazine & Newspaper
Market Brazil
Agency Bravo/BBG
Creative Director Tavinho Carvalho
Art Director Tavinho Carvalho, Italo Medeiros
Copywriter Michel Barba
Illustrator kalil Macedo
Released November 2017

Credits & Description

Category: Public Interest, NGO
Media: Print
Category: Health
Brand: Doctor Macel Macedo
Agency: Bravo
Geo: Brazil
Advertising Agency: Bravo/BBG, Fortaleza, Brazil
Creative Director: Tavinho Carvalho
Art Directors: Italo Medeiros, Tavinho Carvalho
Copywriter: Michel Barba
Illustrator: Kalil Macedo
Retoucher: Tavinho Carvalho
Published: November 2017
Among the cancers, the third one that most kills men is the prostate's cancer. To warn about the importance of its prevention was created the campaign "One detail can save lifes", which shows the touch as an allied hero in the fight against this evil.
One detail can save lives.