Dodge Print Headlights, 2 by Wieden + Kennedy Portland

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Headlights, 2

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Industry Cars
Media Print, Magazine & Newspaper
Market United States
Agency Wieden + Kennedy Portland
Creative Director Micah Walker, Justine Armour
Art Director Robert Kendall
Copywriter Nick Morrissey
Released February 2016

Credits & Description

Wieden + Kennedy, Portland has created a cheeky double-gatefold ad for Dodge in the March issue of the US edition of Playboy, the first issue where nudity is no longer a feature of the iconic magazine.

The ad was created by Nick Morrissey and Robert Kendall, under the co-creative direction of Justine Armour and Micah Walker.

W+K's double-gatefold ad is placed just inside the front cover, believed to be the first domestic auto ads to appear in Playboy magazine for 25 years.

As a bonus, the number of newsstands carrying the magazine has jumped now that it is no longer classified as soft porn. Around 1,200 more newsstands are selling the toned-down issue.
Media: Print
Category: Automotive
Client: Dodge
Agency: Wieden + Kennedy, Portland
Country: United States of America
Creative Director: Justine Armour
Creative Director: Micah Walker
Art Director: Robert Kendall
Copywriter: Nick Morrissey
Car photographer: Christian Weber