Dogkart Print Bull Terrier by Dentsu Impact Gurgaon

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Bull Terrier

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Industry Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market India
Agency Dentsu Impact Gurgaon
Creative Director Ankur Garg
Art Director Ankur Garg, Tushar Verma
Copywriter Ravi Mishra
Illustrator Ernestina Galina
Released January 2017

Credits & Description

Category: Pets
Media: Print
Brand: Dogkart
Agency: Dentsu
Geo: India
Advertising Agency: Dentsu Impact, Gurgaon, India
Creative Director / Art Director: Ankur Garg
Art Director: Tushar Verma
Copywriter: Ravi Mishra
Illustrator: Ernestina Galina
Photographer: Jasmer Singh
Published: January 2017
Synopsis:
Incorrect diet and lack of exercise makes domestic dogs obese and inactive. This often leads to depression in dogs and becomes a source of other health problems.
The brief was to make pet owners aware that it takes a special diet for a heavier dog to get back into shape as compared to lighter dogs. So Lifelike dog illustrations were hand painted on rocks. The painted dogs looked quirky and humorous, exemplifying the idea that when dogs don’t eat right, they become stationary, just like a rock.
Get your dog back