|Media||Print, Magazine & Newspaper|
|Agency||Lowe Adventa Moscow|
|MIAF Awards 2011|
|Print advertising||Social advertising||Second place|
Credits & Description
Background/Task: Every third woman in Russia undergoes domestic violence at least once in her life. 90% of victims never apply for help after, they just keep on living with this burden. To hide the signs of violence they usually use sunglasses and/or make-up. The idea: We used the same principle in creating campaign materials – we hide our call to ask for help under the image of beauty and fashion advertisement. Results are unavailable as the campaign is still running.