Domestic violance: Face, 3 by Lowe Adventa Moscow for Domestic violance

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Domestic violance: Face, 3

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Industry Against violence
Media Print, Magazine & Newspaper
Market Russia
Agency Lowe Adventa Moscow
Released March 2011

Awards

MIAF Awards 2011
Print advertising Social advertising Second place

Credits & Description

Background/Task: Every third woman in Russia undergoes domestic violence at least once in her life. 90% of victims never apply for help after, they just keep on living with this burden. To hide the signs of violence they usually use sunglasses and/or make-up. The idea: We used the same principle in creating campaign materials – we hide our call to ask for help under the image of beauty and fashion advertisement. Results are unavailable as the campaign is still running.