Donate Life Print Remember - Eyes by Miami Ad School Buenos Aires

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Remember - Eyes

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Industry Organ Donation
Media Print, Magazine & Newspaper
Market Spain
Agency Miami Ad School Buenos Aires
Creative Director Francesc Enrich, Carlota Serra, Shao Tsai
Art Director Francesc Enrich, Shao Tsai
Copywriter Carlota Serra
Illustrator Francesc Enrich
Released September 2017

Credits & Description

Category: Public Interest, NGO
Media: Print
Brand: Donate Life
Agency: Miami Ad School
Geo: Spain
Advertising School: Miami Ad School, Buenos Aires, Spain
Creative Director / Copywriter: Carlota Serra
Creative Director / Art Director / Illustrator: Francesc Enrich
Creative Director / Art Director: Shao Tsai
Published: September 2017
Organs are unseen by us, that’s why we don’t remember having them on a day-to-day basis. But sometimes, we feel them react to what we’re doing. REMEMBER is raising awareness on organ donation using a less traumatic approach to overcome the perceptual barrier linked to it. We invite people to remember they can donate their organs when they remember having them.
When you remember having eyes, remember you can donate them.