The Living room by TBWA\Hunt\Lascaris Johannesburg for Doom Fogger

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The Living room

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Industry Insecticides
Media Print, Magazine & Newspaper
Market South Africa
Agency TBWA\Hunt\Lascaris Johannesburg
Creative Director Justin Wright
Art Director Sifiso Nkabinde
Copywriter Thokozani Mashigo
Photographer Russell Scott
Illustrator Pantopia Studio Cc
Account manager Vanessa Maselwa
Released July 2012

Credits & Description

Media: Outdoor
Geo: South Africa
Category: House, Garden & Pets
Agency: TBWA
Brand: Doom Fogger
TBWA Hunt Lascaris Johannesburg's brief was to conceptualise an outdoor campaign that illustrates that Doom Fogger gets into every nook and cranny, killing insects before they get too comfortable. Using cracks on outdoor walls, they created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks.
Advertising Agency: TBWAHuntLascaris Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Justin Wright
Art Director: Sifiso Nkabinde
Copywriter: Thokozani Mashigo
Artistic Model Directors: Russell Scott, Chris Drake
Account Director: Nobesuthu Cele
Agency Producer: Sharon Cvetkovski
Photographer: Russell Scott
Illustrator: Pantopia Studio cc
Account manager: Vanessa Maselwa