ASYLUM 626 by Goodby Silverstein & Partners San Francisco for Doritos

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ASYLUM 626

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Industry Confectionery & snacks, Chips
Media Print, Magazine & Newspaper
Market United States
Agency Goodby Silverstein & Partners San Francisco
Director Ted Malmros
Associate Creative Director Marc Sobier
Creative Director Rick Condos, Hunter Hindman
Art Director Tim Semple
Copywriter Michelle Hirschberg
Producer Maggie O’Brien
Released September 2009

Credits & Description

Category: Foods & Drinks
Advertiser: FRITO-LAY
Product/Service: DORITOS
Agency: GOODBY SILVERSTEIN & PARTNERS
Date of First Appearance: Sep 12 2009 12:00AM
Entrant Company: GOODBY SILVERSTEIN & PARTNERS, San Francisco, USA
Entry URL: http://www.myawardshows.com/2010/cannes/asylum626/
Creative Director: Rick Condos (Goodby, Silverstein & Partners)
Creative Director: Hunter Hindman (Goodby, Silverstein & Partners)
Associate Creative Director: Marc Sobier (Goodby, Silverstein & Partners)
Copywriter: Michelle Hirschberg (Goodby, Silverstein & Partners)
Art Director: Tim Semple (Goodby, Silverstein & Partners)
Executive Producer: Amanda Cox (Goodby, Silverstein & Partners)
Senior Producer: Margaret McLaughlin (Goodby, Silverstein & Partners)
Producer: Maggie O’Brien (Goodby, Silverstein & Partners)
Production Company: B-Reel (Production Company)
Director: Ted Malmros (B-Reel)
Editorial Company: NTropic (NTropic)
Original Music: Headroom (Headroom)
Sound Design: Gino Nave (Gino Nave)

English Synopsis
Hotel 626 was a runaway success for Doritos last Halloween. But most sequels suck. Which left us with a frightening question. Once you’ve scared the crap out of 6 million teenagers, how do you do it again? This year, with Asylum 626, we made the scare personal. The more access a person gave us into their digital lives, the scarier the experience. By using webcam technology, FaceBook Connect, Twitter and real-time video capture, we blur the line between virtual and real-world experience