Scotch Print Chameleon by Grey Mumbai

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Chameleon

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Industry Stationery
Media Print, Magazine & Newspaper
Market India
Agency Grey Mumbai
Released November 2012

Credits & Description

Title: Chameleon
Agency: Grey Group India
Category: Print / Outdoor
Client: 3M India Ltd
Product: Scotch Double Sided Tape
Date of 1st appearance: 27 December 2011
Brief Description: At the tip of a chameleon’s long tongue there is a muscular structure covered in thick mucus that forms a suction cup. Once the prey sticks to the tip, it is unable to break free and is quickly drawn back into the mouth. We used a two-headed chameleon, with its tongues extended, to creatively exhibit the stickiness of 3M’s Double-Sided Tape with the message “Sticky on both sides”.
Creative Directors – Amit Shankar, Uddalak Gupta
Copywriter – Mohit Dabral
Art Director – Vikash Kumar Ravi