Scotch Print Frog by Grey Mumbai

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Frog

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Industry Stationery
Media Print, Magazine & Newspaper
Market India
Agency Grey Mumbai
Released November 2012

Credits & Description

Title: Frog
Agency: Grey Group India
Category: Print / Outdoor
Client: 3M India Ltd
Product: Scotch Double Sided Tape
Date of 1st appearance: 28 December 2011
Brief Description: A frog’s tongue is coated with thick saliva that helps to catch its prey. An important adaptation, it allows frogs to feed even in a split second. Once the prey is held in its sticky tongue, it is incapable of breaking loose. That’s why we used a two-headed frog, with its tongues sticking out, to show how 3M’s Double Sided Tape is truly “Sticky on both sides”.
Creative Directors – Amit Shankar, Uddalak Gupta
Copywriter – Mohit Dabral
Art Director – Vikash Kumar Ravi