Dow: Green Roofs by DraftFCB Chicago for Dow

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Industry Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market United States
Agency DraftFCB Chicago
Director Nicolai Fuglsig
Art Director Derek Julian
Copywriter Terin Izil
Released March 2012

Credits & Description

Dow launches its new integrated marketing campaign, with the unifying theme: âSolutionism. The New Optimism.â The campaign, which spans television, print, digital and mobile, expresses the belief that together, science and humanity can solve anything.



Created by Draftfcb Chicago, the new branding campaign continues telling the story of how the intersection of science and humanity enables the discovery of solutions to numerous issues facing our world, and Dow customers.

Category: Other
Client: Dow
Agency: Draftfcb Chicago
Country: United States of America
Director: Nicolai Fuglsig
Chief Creative Officer: Todd Tilford
Group CD / Copywriter: Jon Flannery
Group CD / Art Director: Doug Behm
CD/Copywriter: Ron D'Innocenzo
Copywriter: Terin Izil
Art Director: Derek Julian
Executive Producer: Ivo Knezevic

The Print Ad titled Dow: Green Roofs was done by DraftFCB Chicago advertising agency for product: Dow (brand: Dow) in United States. It was released in Mar 2012.