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Downy: DENIM

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Industry Washing powders & Detergents
Media Print, Magazine & Newspaper
Market India
Agency Grey Gurgaon
Copywriter Amit Shankar
Photographer Charudutt Chitrak
Released June 2011


Cannes Lions 2011
Press Lions Household: Cleaning Products Bronze

Credits & Description

1 of 3 Campaign
Type of Entry: Newspaper
Type of Entry: Product & Service
Category: Household: Cleaning Products
Title: DENIM
Advertiser/Client: PROCTER & GAMBLE
Product/Service: DOWNY
Entrant Company: GREY WORLDWIDE INDIA Gurgaon, INDIA
Advertising Agency: GREY WORLDWIDE INDIA Gurgaon, INDIA
Chief Creative Officer: Malvika Mehra/Amit Akali
Executive Creative Director: Amit Shankar
Creative Director: Amit Shankar
Art Director: Amit Shankar
Copywriter: Amit Shankar
Account Manager: Ketan Desai
Photographer: Charudutt Chitrak