Dr Oetker Print INVENTORY by Agencia Mood São Paulo

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Industry Baking, Cakes & Desserts
Media Print, Magazine & Newspaper
Market Brazil
Agency Agencia Mood São Paulo
Creative Director Eugenio Tonelli
Art Director Danilo Tranquilli, Marcelo Anache E Guilherme Jorgetti
Copywriter Felipe Silva
Illustrator Danilo Tranquilli
Released May 2012

Credits & Description

Media: Print
Geo: Brazil
Category: Confectionery & Snacks
Agency: Mood
Brand: Dr. Oetker
The Mug Cake Dr. Oetker's easiness and the practicality are its greatest benefits, because it is the only dessert that gets ready in 1 minute and 10 seconds. To valorize that attribute, we developed a campaign based on graphic clocks, wich show comic situations and things that cannot be ready in this time frame.
Advertising Agency: Agencia Mood, São Paulo, Brazil
Chief of Creative Officer: Aaron Sutton
Creative Director: Eugenio Tonelli
Art Director: Guilherme Jorgetti
Art Director: Danilo Tranquilli
Copywriter: Felipe Silva
Illustrator: Danilo Tranquilli
Planner: Ana Letycia Rosalba
Art buyers: Rita Teófilo, Luiza Pagliarini
Published: April 2012