HSL Helsinki Region Transport Print Free travel card by 358 Helsinki

Free travel card

Pin to Collection
Add a note
Industry Traffic safety
Media Print, Magazine & Newspaper
Market Finland
Agency 358 Helsinki
Art Director Ale Lauraeus
Copywriter Axa Fahler
Account manager Kimmo Tupala, Minna Kaitala
Production Kuvaamo
Photographer Christian Jakowleff
Released April 2013

Credits & Description

HSL. The "Take a Spring Break from Driving" campaign & outdoor posters.
How do we get drivers to swap their cars for public transport? HSL, Helsinki Regional Transport, wanted to target drivers for the first time this spring, because traffic congestion is a real problem as Helsinki grows. We interviewed drivers about what annoyed them about public transport they mainly had driving related complaints. They also admitted to being too lazy to find out where to get a bus pass. The "Take a spring break from driving" campaign highlighted the little annoyances of taking your own car in print, online, outdoor and on the radio. During the campaign, everyone who signed up for the first time got the HSL travel card delivered home and two weeks travel-time for free.
Category: Public services & utilities
URL: http://www.hsl.fi
Client: HSL Helsinki Region Transport
Agency: 358 Helsinki
Production: Kuvaamo
Country: Finland
Creative Director: Ale Lauraéus
Art Director: Ale Lauraéus
Copywriter: Axa Fahler
Graphic Designer: HP Savolainen
Agency Producer: Mari Romanoff
Photographer: Christian Jakowleff
Retoucher: Jomppe Vaarakallio
Account manager: Kimmo Tupala
Account manager: Minna Kaitala
Client / HSL: Jarno Ekström, Mari Flink, Kaarina Kivimäki
Special team: Antti Ollikainen, Mika Minkkinen, Jouni Kuuva, Marika Mantere, Pirita Niva, Heidi Rummukainen, Taru Tarvainen.