|Industry||Public Safety, Health & Hygiene, Anti-smoking, Against alcohol|
|Media||Print, Magazine & Newspaper|
|Creative Director||Jim Robinson|
|Art Director||Kent O'halloran|
|Account manager||Chris Plummer|
Credits & Description
Kids as young as 8 years old are taking up smoking within indigenous communities. These same kids look up to their elders, so Jamshop, Adelaide hand picked indigenous representatives that act as healthy role models. Using mesmerising visuals of their faces, we overlaid them with powerful messages of inspiration that spoke directly to smokers.