"Lagerfeld's Yellow Vest" by Lowe Strateus Paris for Direction De La Securite Et De La Circulation Routiere/dscr

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Industry Public awareness
Media Print, Magazine & Newspaper
Market France
Agency Lowe Strateus Paris
Creative Director Vincent Behaeghel
Art Director Philippe Lopez
Copywriter Jocelyn Berthat
Photographer Dimitri Daniloff
Released July 2008

Awards

EACA Care Awards 2009
The Winners Government Bodies and related Organisations Special Certificate

Credits & Description

Original Title: "Gilet et triangle (anglais)"
Agency: Lowe Stratéus
City: Paris
Advertiser: Direction de la Sécurité et de la Circulation Routières
Brand Name: DSCR
Business Sector: Road Safety
Date of First Publication: 6/18/2008
Market: France
Country of Production: France
Language: English
Type: Poster
Tagline: It's yellow, it's ugly, it doesn't match anything, but it can save lives
Original Tagline: C’est jaune, c’est moche, ça ne va avec rien mais ça peut vous sauver la vie.
Creative Director: Vincent Behaeghel
Art Director: Philippe Lopez
Copywriter: Jocelyn Berthat
Photographer: Dimitri Daniloff

The Print Ad titled "Lagerfeld's Yellow Vest" was done by Lowe Strateus Paris advertising agency for product: Dscr (brand: Direction De La Securite Et De La Circulation Routiere/dscr) in France. It was released in Jul 2008.