NO.10 by Euro Rscg Zurich for Du Kulturmagazin

NO.10

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Industry Magazines
Media Print, Magazine & Newspaper
Market Switzerland
Agency Euro Rscg Zurich
Creative Director Axel Eckstein
Art Director Christina Wellnhofer
Copywriter Ivan Madeo
Illustrator Iview X Red
Released June 2010

Credits & Description

Category: Publications & Media
Advertiser: DU KULTURMEDIEN
Product/Service: CULTURE MAGAZINE
Agency: EURO RSCG GROUP SWITZERLAND
Type Of Ad: Magazine
Date of First Appearance: Jun 20 2010
Entrant Company: EURO RSCG GROUP SWITZERLAND, Zürich, SWITZERLAND
Chief Creative Officer: Frank Bodin
Creative Director: Axel Eckstein
Copywriter: Ivan Madeo
Art Director: Christina Wellnhofer
Illustrator: Iview X Red
Art Buyer: Anna Colby
Account Manager: Sarah Gianesi

English Translation of Main Headlines
The publication 'Du' is an arts and culture magazine that covers one
topic in one issue thoroughly. Not only with articles but also with high
class photography, all tied together into neat looking design.
Every single page of a 'Du' issue is so compelling that it is an
eye-catcher. In the true sense of the word, an eye-tracking device
records how a reader looks at a page. The original lines generated
during that recording are printed as an ad.