Duracell Print Meat by Grey Johannesburg

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Industry Batteries
Media Print, Magazine & Newspaper
Market South Africa
Agency Grey Johannesburg
Chief Creative Officer Fran Luckin
Executive Creative Director Glenn Jeffery
Copywriter Jeff Harvey
Released May 2018

Credits & Description

Category: Electronics, Technology
Media: Print
Brand: Duracell
Agency: Grey
Geo: South Africa
Advertising Agency: Grey, Johannesburg, South AfricaAdvertising
Chief Creative Officer: Fran Luckin
Executive Creative Director: Glenn Jeffery
Copywriter: Jeff Harvey
Published: May 2018
Going back was only the beginning. In this sequel to last year’s Times Change campaign, we’re heading to the future. By predicating the possibilities of the year 2028, we highlight the ten-year duration of our product. This fun, quirky peek at trends and events to come in politics, popular culture, the environment and technology emphasises how much life can change. But the one thing you can rely on is a Duracell battery.
It’s the near future. Meat is grown in labs.
It tastes the same. If you hold your nose.
It’s the year life expectancy reaches 100,
so more adults wear diapers than babies do.
Mostly not in a kinky way.
Computers create original art,
music and literature.
Who do you think wrote this?
Surgeons have rerouted nerves
so paralysed people can use their hands.
Recipients applauded the breakthrough.
Invisibility cloaks are available.
But hard to find.
It’s the year Alanis Morissette
marries for the third time.
It rained on her wedding day.
It’s 2028.
Times change. Power doesn’t.
Guaranteed to last for ten years in storage.con