Duracell Print Moon by Grey Johannesburg

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Industry Batteries
Media Print, Magazine & Newspaper
Market South Africa
Agency Grey Johannesburg
Chief Creative Officer Fran Luckin
Executive Creative Director Glenn Jeffery
Copywriter Jeff Harvey
Released May 2018

Credits & Description

Category: Electronics, Technology
Media: Print
Brand: Duracell
Agency: Grey
Geo: South Africa
Advertising Agency: Grey, Johannesburg, South Africa Advertising
Chief Creative Officer: Fran Luckin
Executive Creative Director: Glenn Jeffery
Copywriter: Jeff Harvey
Published: May 2018
Going back was only the beginning. In this sequel to last year’s Times Change campaign, we’re heading to the future. By predicating the possibilities of the year 2028, we highlight the ten-year duration of our product. This fun, quirky peek at trends and events to come in politics, popular culture, the environment and technology emphasises how much life can change. But the one thing you can rely on is a Duracell battery.
It’s the near future. China has a hotel on the moon.
There’s a no-child policy.
Robots and jetpacks are everywhere.
But we still don’t have laser guns.
Democracy is now considered
an inferior form of government.
But we can’t vote it out.
Scientists have perfected
cross-species communication.
The average number of
connected devices per person is 13.
The average number of
real friends per person is 1.3.
Most nations have legalised weed.
It was a joint effort.
It’s the year nanotechnology takes off.
In a small way.
It’s 2028.
Times change. Power doesn’t.
Guaranteed to last for ten years in storage.