Durex Print Mardi Gras - Cowboy by Havas Worldwide Sydney

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Mardi Gras - Cowboy

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Industry Contraceptives & Pregnancy Tests
Media Print, Magazine & Newspaper
Market Australia
Agency Havas Worldwide Sydney
Executive Creative Director Steve Coll
Art Director Paris Giannakis
Released February 2013

Credits & Description

Category: Health & safety
Brand: Reckitt Benckiser
Agency: Havas Worldwide, Sydney
Country: Australia
Durex via Havas, Sydney has just launched a print campaign targeting the gay community in the run-up to the Sydney Mardi Gras festival.The campaign revisits an idea introduced by the condom-maker last year, which featured a giant cock dressed as a builder. This year, the big bird is clad as a cowboy to promote Durex's featherlite ultra thin condoms.
Category: Health & safety
Client: Reckitt Benckiser
Agency: Havas Worldwide, Sydney
Production: Red Ape
Country: Australia
Executive Creative Director: Steve Coll
Art Director: paris giannakis
Group Account Director: Manuella Perche
Agency Producer: mike gill
Account team: Rachael Vitale