International Dyslexia Association Print Einstein by Grey Kuala Lumpur

Einstein

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Malaysia
Agency Grey Kuala Lumpur
Art Director David Sin, Yan Yeh Ying
Designer Wendy Chiu
Illustrator Vince Low
Account manager Elicia Wee
Released June 2013

Credits & Description

Grey Kuala Lumpur has developed a campaign to create awareness of dyslexia among parents and schoolteachers. Most of them are not aware that dyslexic children are very creative and good problem solvers. As a result, due to the inability to read and write properly, they are labeled stubborn or lazy. The agency worked with Vince Low, a dyslexic and a professional illustrator to create 'Dyslexia didnât stop them'. A print and online campaign that features famous dyslexics like Einstein, John Lennon and Picasso, who didnât let the disability come in the way of their talent.
Media: Print
Category: Public interest
Agency: Grey
Brand: Dyslexia Association
Geo: Asia, Malaysia
Dyslexia didn't limit Einstein
Advertising Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Director: David Sin
Copywriters: David Sin, Jessica Wong, Ramanjit Gulati
Art Director: Yan Yeh Ying
Designer: Wendy Chiu
Illustrator: Vince Low
Account manager: Elicia Wee