E*trade Print Spot the Opportunity by Whybin\TBWA Sydney

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Spot the Opportunity

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Industry Banking, Banking & Financial Services
Media Print, Magazine & Newspaper
Market Australia
Agency Whybin\TBWA Sydney
Art Director Damian Royce, Sarah Vincenzini
Copywriter Paul Reardon, Gareth Sweet
Illustrator Pat Sofra, Ross Murray
Released July 2011

Credits & Description

The ad uses trader symbols for the finance markets - a bull represents a positive market, and a bear a negative market - and forms them into an Escher-esque visual illusion, demonstrating our brand's postioning about how E*Trade can help you get involved in online trading: 'Anyway you look at it, opportunities are out there.'
Advertiser: ANZ BANKING
Product/Service: E-TRADE
Chief Creative Officer: Scott Whybin
Executive Creative Director: Paul Reardon
Creative Director: Damian Royce
Copywriter: Gareth Sweet/Paul Reardon
Art Director: Sarah Vincenzini/Damian Royce
Illustrator: Ross Murray/Pat Sofra
Account Manager: Katie Firth
Planner: James Needham/Lorenzo Bresciani
Account Manager: Katie Firth
Planner: James Needham/Lorenzo Bresciani
English Translation of Main Headlines