|Industry||Banking, Banking & Financial Services|
|Media||Print, Magazine & Newspaper|
|Art Director||Damian Royce, Sarah Vincenzini|
|Copywriter||Paul Reardon, Gareth Sweet|
|Illustrator||Pat Sofra, Ross Murray|
Credits & Description
The ad uses trader symbols for the finance markets - a bull represents a positive market, and a bear a negative market - and forms them into an Escher-esque visual illusion, demonstrating our brand's postioning about how E*Trade can help you get involved in online trading: 'Anyway you look at it, opportunities are out there.'