Etisalat Print Hands by X3M Ideas Lagos

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Hands

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Industry Internet Service Providers
Media Print, Magazine & Newspaper
Market Nigeria
Agency X3M Ideas Lagos
Creative Director Adesola Kosoko
Art Director Samuel Uduak
Copywriter Kelechi Uduma 
Released April 2017

Credits & Description

Advertised brand: Etisalat
Advert title(s): Power In Your Hands
Headline: EasyBlaze 4G LTE
Copy text: Superior Power Is No Longer A Fantasy
Media: Print 

Advertising Agency: X3M Ideas, Lagos, Nigeria
Creative Director: Adesola Kosoko
Art Director: Samuel Uduak
Copywriter: Kelechi Uduma 
Illustrator: Kimson Osaghae
Published: March, 2017
Synopsis: A leading Telecommunications brand in Nigeria [Etisalat] ushered in a new era of broadband service. The campaign objective: Position the brand as the provider of powerful [reliable and consistent] internet connection that enables consumers to make the most out of life's opportunities. In other words, EasyBlaze 4GLTE empowers the user to achieve a lot more. Hence the Power In Your Hands campaign theme.
Most consumers [in the Nigerian market] believe a powerful/reliable internet service is still a joke…a fantasy. Here, the ad suggests EasyBlaze 4GLTE has taken power from the fantasy world [represented by Hulk] and made it a reality [as powerful internet connection] in the hands of the user.