Ecovia Print The best route is the one taken with safety, 2 by DBPV Cascavel

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The best route is the one taken with safety, 2

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Industry Car & Utility Rentals, Traffic safety
Media Print, Magazine & Newspaper
Market Brazil
Agency DBPV Cascavel
Creative Director Bruno Vieira
Art Director Lucas Alves
Copywriter Bruna Carla Molena
Illustrator Amello Ilustração
Released June 2017

Credits & Description

Category: Transport
Media: Print
Brand: Ecovia
Agency: DBPV
Geo: Brazil
Advertising Agency: DBPV, Cascavel, Brazil
Creative Director: Bruno Vieira
Art Director: Lucas Alves
Copywriter: Bruna Molena
Illustrator / 3D: Amello
Published: June 2017
Description:
In face of how many accidents reckless driving may cause, it’s a freeway concessionaire’s main concern to alert the drivers about this. The print advertisements above were made for EcoVia to aware the drivers about the risks on the road. Once you rotate the flyer to read the inverted text, the car is also upside down, simulating an accident.
Your road trip can have many destinations. Reckless driving has only one. The best route is the one taken with safety.