Edding: Wall of Fame, Falansh by Jung von Matt/365 GmbH Hamburg Germany, Kempertrautmann Hamburg for Edding

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Edding: Wall of Fame, Falansh

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Industry Stationery
Media Print, Magazine & Newspaper
Market Germany
Agency Jung von Matt/365 GmbH Hamburg Germany
Creative Director Christian Fritsche, Simon Jasper Philipp, Stefan Walz, Christoph Gähwiler, Gerrit Zinke
Art Director Simon Jasper Philipp, Stefan Walz
Agency Kempertrautmann Hamburg
Released December 2011

Awards

One Show 2012
One Show Magazine / Full Page or Spread - Single Gold

Credits & Description

The Wall of Fame, created to celebrate edding’s 50th anniversary, is an interactive live drawing board that features ten pens with which you can graphically perpetualise yourself. After six months, illustrators and others from more than 150 countries did just that, creating a collaborative piece of art consisting of over 150,000 drawings. This unique user-generated content was used for print ads to show what stands behind every edding: the creativity of the people who use them.
Advertising Agency: kempertrautmann gmbh, Hamburg, Germany
Creative Directors: Simon Jasper Philipp, Christoph Gähwiler, Stefan Walz, Gerrit Zinke, Christian Fritsche
Copywriters: Christoph Gähwiler, Samuel Weiß
Art Directors: Simon Jasper Philipp, Stefan Walz
Illustrator: 40.000 user
Graphic Designers: Tobias Lehment, David Scherer
Production: demodern | digital design studio, Appel Grafik
Account Manager: Niklas Kruchten, Elisabeth Einhaus, Andrea Bison, Dorothea Feurer
Art Buyers: Susi Kastner-Linke, Lina Eggers