Viaje Mais Print Norway by Mestica Sao Paulo

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Industry Books
Media Print, Magazine & Newspaper
Market Brazil
Agency Mestica Sao Paulo
Creative Director Luiz Parpulov
Art Director Eduardo Basque
Copywriter Rafael Campeão, Rafael Prioli
Released January 2018

Credits & Description

Media: Press
Category: Publications & media
Client: Editora Europa / Viaje Mais Magazine
Agency: Mestica, Sao Paulo, Brazil
Country: Brazil
Creative Director: Luiz Parpulov
Art Director: Eduardo Basque
Copywriter: Rafael Campeão
Copywriter: Rafael Prioli
Head of Art: Eduardo Basque
Illustrator: Eduardo Basque
ccount: Pamela Novaes
Media: Willian Barbosa
Approved by: Luiz Siqueira
Mestica campaign created to show the series "collections of continents" of Viaje Mais Magazine. They are collectible books of the main destinations of each continent that bring all the information about the best routes for each country. Represented through a graphic perspective and using the peculiar flag elements of the countries, we bring routes, destinations and directions as the concept. The campaign is composed of 5 advertising ads about countries of the European, American and Oceania continents.
Flags of five countries from around the world have been reimagined through graphic representation, becoming catalysts for travelers to find routes and discover the best of each country.

The campaign was done by Sao Paulo, Brazil’s Mestiça Agency for the Collection of Continents books for the Brazilian magazine Viaje Mais. The campaign is made up of five ads that use the flags of several countries as the main element, and the routes and destinations as the creative concept.

The graphic elements of each flag essentially become road maps, creating horizons with routes and destinations, visually translating the concept of the campaign, essentially begging viewers to roam to each country and find out its respective charms. Argentina’s white stripe appears as a road towards its setting sun, while Norway’s blue cross looks like a crossroads to discovery of the Scandinavian country, and Australia’s Union Jack design gives travelers plenty of directional options.