SHOCKING BARACK by Crispin Porter + Bogusky Boulder for ENERTIA

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SHOCKING BARACK

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Industry Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market United States
Agency Crispin Porter + Bogusky Boulder
Director Steve Capstick
Editor Michael Gersten
Released October 2009

Credits & Description

Category: Automotive Products & Services
Advertiser: BRAMMO
Product/Service: ENERTIA MOTORCYCLE
Agency: CRISPIN PORTER + BOGUSKY
Date of First Appearance: Oct 13 2009 12:00AM
Entrant Company: CRISPIN PORTER + BOGUSKY, Boulder, USA
Entry URL: http://wwwawards.cpbgroup.com/awards/2010/cl_cl/brammo_shockingbarack.html
Chief Creative Officers: Jeff Benjamin, Andrew Keller, Rob Reilly (Crispin Porter + Bogusky)
Group Creative Directors: Dave Schiff, Alex Burnard (Crispin Porter + Bogusky)
Associate Creative Directors: Patrick Maravilla, Dayoung Ewart (Crispin Porter + Bogusky)
Senior Art Director: Justin Smith (Crispin Porter + Bogusky)
Senior Copywriter: Chad Lynch (Crispin Porter + Bogusky)
Director of Integrated Production: David Rolfe (Crispin Porter + Bogusky)
Managin Director of Interactive: Winston Binch (Crispin Porter + Bogusky)
Executive Integrated Producer: Ryan Moreno (Crispin Porter + Bogusky)
Senior Integrated Producer: Madison Wharton (Crispin Porter + Bogusky)
Integrated Producers: Stephen Clark, Idalia Deshon (Crispin Porter + Bogusky)
Director: Steve Capstick (Crispin Porter + Bogusky)
Editor: Michael Gersten (Crispin Porter + Bogusky)
Music: Eddie Alonso (Crispin Porter + Bogusky)
Interactive Technical Director: Scott Prindle (Crispin Porter + Bogusky)
Experience Director: Matt Walsh (Crispin Porter + Bogusky)
Associate Experience Director: Jeff Teicher (Crispin Porter + Bogusky)
Experience Designer: Shashank Raval (Crispin Porter + Bogusky)
Senior Design Technologist: Laura Nichols (Crispin Porter + Bogusky)
Design Technologists: Ken Goldfarb, Bill Burley (Crispin Porter + Bogusky)

English Synopsis
BRAMMO is a small company producing a big idea: the Enertia – the world’s first freeway-legal, 100% electric production motorcycle. In November 2008, the Big Three automotive CEOs took private planes from Detroit to Washington DC, at an estimated cost of $20,000 per person, to ask for billions in bailout money. We wanted to retrace this same route on BRAMMO Enertias for less than $5 in electricity and the kindness of our fellow Americans. Once we arrived, instead of asking President Obama for handouts, we planned to present him a homegrown solution to the transportation crisis – a BRAMMO Enertia.