Envol Vert Print Easy by Publicis Conseil Paris

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Industry Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market United States
Agency Publicis Conseil Paris
Copywriter Mathieu Degryse Et Yves-Eric Deboey
Released May 2013

Credits & Description

Envol Vert Organisation: "Tree in pieces" 
A few words about the Envol Vert Organisation
Founded in 2011, Envol Vert is a young organisation whose mission is to protect the forest and its biodiversity. It supports projects initiated and carried out by local stakeholders mostly in Latin America and in France, with a double social and environmental dimension for making forest preservation a sustainable source of income for the local population.
A few words about the campaign 
The goal is to educate each and every one of us on the consequences of deforestation.
Getting everyone involved, providing clear explanations and raising awareness called for a universal and simple idea that everyone has had the opportunity of trying out: construction toys.
Because rebuilding a forest isn’t that easy...
Media: Print
Category: Public interest
Brand: Envol Vert
President : Daisy Tarrier 
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer : Olivier Altmann
Creative Director : Olivier Altmann
Copywriter : Mathieu Degryse
Art director : Yves-Eric Deboey
Assisting AD : Fanny Chevalier  
Account managers : Vincent Larnaudie, Anne-Sophie Rudas
PR Manager : Emilie Seid
Production Print
Photographer : Jason Hindley
Art buyer : Flore Silberfeld
3D and Retouching : Pierrick Guenneugues