Essilor International: Unbreakable lenses by Herezie for Essilor

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Essilor International: Unbreakable lenses

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Industry Opticians, Prescription Eyewear, Retail, Distribution & Rental companies
Media Print, Magazine & Newspaper
Market France
Agency Herezie
Executive Creative Director Andrea Stillacci
Art Director Sébastien Boutebel
Copywriter Jean-Laurent Py
Photographer Kim Ramberghaug
Released October 2011

Credits & Description

Essilor Airwear lenses are ultra tough, up to 60 times more impact resistant than glass and 12 times more impact resistant than ordinary plastic a point made in this print ad from Herezie, Paris

Category: Pharmaceutical & medical
Client: Essilor Airwear lenses
Agency: HEREZIE Paris
Country: France
Executive Creative Director: Andrea Stillacci
Copywriter: Jean-Laurent Py
Art Director: sebastien boutebel
Planner: Celine Choueri
Agency Producer: Evelyne Luce
Photographer: Kim Ramberghaug
Retoucher: Poisson Rouge
Head of planning: Luc Wise
Art Buyer: October 6777