Eurostar: Transfer by CLM BBDO Paris for Eurostar

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Eurostar: Transfer

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Industry Railways
Media Print, Magazine & Newspaper
Market France
Agency CLM BBDO Paris
Executive Creative Director Matthieu Elkaim
Copywriter Vincent Cusenier
Released February 2013

Credits & Description

Media: Print
Category: Transport & Tourism
Agency: BBDO
Brand: Eurostar
Geo: Europe, France
David Beckham is joining Paris St Germain! Eurostar and its agency CLM BBDO thought they’d celebrate England’s most famous soccer player’s arrival in Paris in their own way. As Becks announced that his salary would go to charity, the print ad poked fun at the ridiculously low transfer price: 88 euros. The price of a London-Paris return by Eurostar!

Advertising Agency: CLM BBDO, Paris, France
Executive Creative Director: Matthieu Elkaim
Creative Directors: Benjamin Marchal, Olivier Lefebvre
Copywriter: Vincent Cusenier
Artistic Director: Lucie Valloton
Assistant: Julia Deshayes
Managing Director: Julien Lemoine
Account Director: Jonathan Serog
Account Advertiser: Joy Arfi
Planner: Guillaume Martin
Published: February 2012