SUPERMARKET CHEQUES by Saatchi & Saatchi Moscow for EVERY CHILD

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SUPERMARKET CHEQUES

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Russia
Agency Saatchi & Saatchi Moscow
Creative Director Stuart Robinson
Art Director Sergey Sidorov, Yuri Polonski
Copywriter Irina Gorshkova
Illustrator Vlad Boerean
Released August 2009

Credits & Description

Category: Fundraising & Appeals
Advertiser: EVERY CHILD
Product/Service: CHARITY APPEAL
Agency: SAATCHI & SAATCHI RUSSIA
Creative Director: Stuart Robinson
Copywriter: Irina Gorshkova
Art Director: Yuri Polonski/Sergey Sidorov
Illustrator: Vlad Boerean
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Aug 10 2009 12:00AM
Entrant Company: SAATCHI & SAATCHI RUSSIA, Moscow, RUSSIA

English Translation of Main Headlines
Translation&Explanation: print is made in the form of regular cheque from the supermarket. First listed purchases and their cost(deli salad, baked neck, paper napkins, chocolate). Total purchases amount - 724 rubles 13 kopeks. At the bottom of the cheque is written: "Your trip to the supermarket could change a child's life. It's amazing what a big difference a small amount can make to a child without home. Get to know how to help socially unprotected children on www.everychild.ru"