Evian Print SMART DROP by BETC

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Industry Water
Media Print, Magazine & Newspaper
Market France
Agency BETC
Executive Creative Director Remi Babinet
Creative Director Christophe Clapier, Ivan Beczkowski
Art Director Clément Vidal
Strategic Planner Sébastien Houdusse
Released April 2011

Credits & Description

Category: Best Use of Other Digital Media in a Promotional Campaign
Advertiser: EVIAN
Product/Service: EVIAN
Agency: BETC
Executive Creative Director: Rémi Babinet (BETC)
Creative Director: Christophe Clapier/Ivan Beczkowski (BETC)
Art Director: Clément Vidal (BETC)
Creative Technologist: Frédéric Petitpont (BETC)
Project Management: Alice Boulard/Jonathan Casseron (BETC)
Strategic Planner: Sébastien Houdusse (BETC)
Media placement: Ambient - evianchezvous.com - 15/04/2011

Describe the objective of the promotion.
Evian was to launch evianchezvous.com, an innovative service that delivers Evian water directly to your home.
Evian asked the agency to promote evianchezvous.com and the innovative aspect of this service.

Describe how the promotion developed from concept to implementation.
To distinguish evianchezvous.com from the retailer’s usual delivery services, we decided to create a buzz around new technology users. We created a digital object that links your fridge directly to the internet and allow users to buy Evian water from their kitchen. This service is not just an internet service, it’s in your everyday life in your kitchen.

Explain why the method of promotion was most relevant to the product or service.
Targets of evianchezvous.com are new technology lovers. So we knew that giving them a connected object, with a pure and attractive design would work! Evian makes available innovative and useful services for its consumers.

Describe the success of the promotion with both client and consumer including some quantifiable results.
The campaign was launched in the middle of April so we don’t have any results yet. Apart from the buzz in blogs and specialised press.