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Expedia: Expedia presents Tag Me If You Can

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Industry Transport, travel & tourism
Media Print, Magazine & Newspaper
Market Australia
Agency BMF Australia
Production DangerMouse Productions
Editor James Bristow
Released August 2012

Credits & Description

Category: Travel, transport & tourism
Brand: Expedia
Agency: BMF
Country: Australia
Tag Me is an online interactive game that will see Nathan Jolliffe travel to 15 secret destinations. Players are challenged to watch a video clue and then follow further clues on social to pinpoint his exact location. The first to tag him in a map within 10 minutes wins the daily cash prize. The game will run across both Australia and New Zealand and aims to increase awareness and interactivity of Expedia's social media presence and reinforce the brand's positioning as a travel expert.

Category: Travel, transport & tourism
URL: https://tagme.expedia.com.au/
Client: Expedia
Agency: BMF
Production: DangerMouse Productions
Country: Australia
Executive Producer: Mike Kerry
Strategist: Dan Goodswen
DoP: Cameron Craig
Digital Project Manager: Rachel O'Toole
Account Director: Jonny Bucknall
Editor: James Bristow
Associate Producer: Adam Farrow-Palmer
Media - Carat Sydney
Social Media Agency - We Are Social
Sponsorship & Integration - Cre8 Marketing & Entertainment, Carolynne Moore
Content Production Lead - Whitney Hawthorn
Digital Lead - Doug Rathbone