Expedia Print Expedia: YOO WAT by Ogilvy & Mather London

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Expedia: YOO WAT

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Industry Travel Agencies, Tour Operators & Travel Services
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Ogilvy & Mather London
Executive Creative Director Gerry Human
Designer Mark Osborne
Released January 2013


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Credits & Description

Category: Travel, transport & tourism
Brand: Expedia.co.uk
Agency: Ogilvy & Mather London
Country: United Kingdom
There are over 9000 airports around the world and every one has it's own three letter code. Instead of the usual travel cliches, we utilised these humble, but iconic codes to promote a wide range of offers and specials for the Expedia brand.
Category: Travel, transport & tourism
Client: Expedia.co.uk
Agency: Ogilvy & Mather London
Country: United Kingdom
Executive Creative Director: Gerry Human
Copywriter / Art Director: Jon Morgan
Copywriter / Art Director: Mike Watson
Business Director: Stephen Hillcoat
Retoucher: Trevor Qizilbash
Designer: Mark Osborne