CROUSTI EXPRESS by Grey Paris for Findus

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CROUSTI EXPRESS

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Industry Pre-Cooked Meals & Frozen Food
Media Print, Magazine & Newspaper
Market France
Agency Grey Paris
Creative Group Head Jeremie Bottiau
Art Director Raphael Ghisalberti
Copywriter Constance Godard
Account Supervisor Helene Duval, Marie Friess, Christine Franssen-Lepoutre
Released April 2010

Credits & Description

Category: Foods and Drinks
Advertiser: FINDUS FRANCE
Product/Service: EXPRESS MEALS
Agency: GREY PARIS
Date of First Appearance: Apr 29 2010 12:00AM
Entrant Company: GREY PARIS, FRANCE
Entry URL: http://www.findus-croustiexpress.com/cyberfood/
President, Chief Creative Officer: Andrea Stillacci (Grey Paris)
Creative Group Head: Jeremie Bottiau (Grey Paris / The Kitchen)
Art Director: Raphael Ghisalberti (Grey Paris / The Kitchen)
Copywriter: Constance Godard (Grey Paris / The Kitchen)
Senior Webdesigner: Xuan Pham (Grey Paris / The Kitchen)
Assistant Webdesigner: Thierry Leroy (Grey Paris / The Kitchen)
Assistant Webdesigner: Vincent Requillart (Grey Paris / The Kitchen)
General Manager: Philippe Doyle (Grey Paris)
Account Supervisor: Helene Duval (Grey Paris)
Head of Planning: Anouk Benlolo (Grey Paris)
Account Supervisor: Marie Friess (Mediacom)
Account Manager: Marie-Aude Abbey (Mediacom)
Digital Account Director Online: Monica Kuta (Mediacom)
Senior Account Executive: Sébastien Trouillet (Dailymotion)
Flash Junior Art Director: Julie Chabin (Dailymotion)
Special Operations: Guillaume Deve (Dailymotion)
Marketing Director: Sophie Allemand (FINDUS FRANCE)
Account Supervisor: Christine Franssen-Lepoutre (FINDUS FRANCE)

English Synopsis
While a web user is viewing a video on www.dailymotion.fr video portal (French Youtube.com equivalent), the video stops suddenly after 3 minutes of watching. We hear the bing micro-wave timer, while the screen of the video player opens exactly like a microwave oven door in which there is a delicious ready to eat Pizza. You’ve been watching this video for the past 3 minutes. Exactly the time it takes to prepare a delicious Crousti’Express Pizza. The microwave door shuts and the viewer's video resumes. For one month, the Dailymotion/Findus videos have been turned into Viral Microwaves and their door has opened for more than 4 million viewers.