Andino by DDB Bogota for ExxonMobil

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Andino

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Industry Automotive products, services and accessories
Media Print, Magazine & Newspaper
Market Colombia
Agency DDB Bogota
Chief Creative Officer Leo Macias
Creative Director Juan Carlos Espitia
Art Director Juan Carlos Espitia, Andrea Tafúr, Jhonattan Díaz
Copywriter Brenda Jácome
Released August 2017

Credits & Description

Category: Industrial, Agriculture
Media: Print
Brand: ExxonMobil
Agency: DDB
Geo: Colombia
Advertising Agency: DDB, Columbia
Chief Creative Officer: Leo Macias
Creative Director / Art Director: Juan Espitia
Art Directors / Illustrators: Andrea Tafúr, Jhonattan Díaz
Copywriter: Brenda Jácome
Published: March 2017
Description:
EXXONMOBIL ILLUSTRATES TOURISM TO INVITE YOU TO MAKE AN UNFORGETTABLE ROAD TRIP.
Turning roads into tourist destinations was ExxonMobil's invitation with “ROUTES," 5 illustrated ad-prints inspired by the sounds, landscapes and flavors that can only be discovered
when traveling by car. The pieces designed by DDB Colombia, were featured at the ESSO and Mobil Service Stations of the main roads and streets of several cities and newspapers in Colombia, to remind people that only a few hours away, an unforgettable place was waiting to be discovered.
This action is part of the ExxonMobil´s latest campaign "Impulsando cambiamos historias," which aims to get closer to its consumers in a very unique way.
This journey is unforgettable, you can have breakfast at 12 degrees, lunch at 35 and dinner at 22. And the best of it all is that you are #aUnaTanqueadaDe from being able to live it. ESSO boosting we change stories.