Works » Fab

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Industry Cleaning Products, Detergents & Wood protectors, Washing powders & Detergents
Media Print, Magazine & Newspaper
Market Singapore
Agency Leo Burnett Singapore
Art Director Victor Ng, Jon Loke
Executive Creative Director Chris Chiu
Account Supervisor Chaitan Rao
Photographer Tang Xuan
Released September 2007

Awards

Cannes Lions 2008
Press - Bronze

Credits & Description

Tagline: Makes stain look harmless
Advertiser/Client: PROCTER & GAMBLE SINGAPORE
Product/Service: FAB WASHING POWDER
Company: LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE
Country: SINGAPORE
Executive Creative Director: Chris Chiu
Creative Director: Victor Ng /Jon Loke
Copywriter: Victor Ng /Jon Loke
Art Director: JON LOKE/VICTOR NG
Account Supervisor: Chaitan Rao
Photographer: Xuan (Groovy Studios)

The Print Ad titled ICE CREAM was done by Leo Burnett Singapore advertising agency for Fab in Singapore. It was released in Sep 2007.