ICE CREAM by Leo Burnett Singapore for Fab

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ICE CREAM

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Industry Cleaning Products, Detergents & Wood protectors, Washing powders & Detergents
Media Print, Magazine & Newspaper
Market Singapore
Agency Leo Burnett Singapore
Executive Creative Director Chris Chiu
Art Director Victor Ng, Jon Loke
Photographer Tang Xuan
Account Supervisor Chaitan Rao
Released September 2007

Awards

Cannes Lions 2008
Press - Bronze

Credits & Description

Tagline: Makes stain look harmless
Advertiser/Client: PROCTER & GAMBLE SINGAPORE
Product/Service: FAB WASHING POWDER
Company: LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE
Country: SINGAPORE
Executive Creative Director: Chris Chiu
Creative Director: Victor Ng /Jon Loke
Copywriter: Victor Ng /Jon Loke
Art Director: JON LOKE/VICTOR NG
Account Supervisor: Chaitan Rao
Photographer: Xuan (Groovy Studios)