Money by Grey Dusseldorf for Fairy

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Industry Cleaning Products, Detergents & Wood protectors
Media Print, Magazine & Newspaper
Market Germany
Agency Grey Dusseldorf
Creative Director Regner Lotz
Art Director Alphons Conzen, Frederico Gasparian, Reto Oetterli
Copywriter Janus Hansen
Photographer Moritz Grub
Account Supervisor Radu Ghelesel, Radu Glont, Richard Dolphin
Illustrator Florian Spielhofer
Released April 2011

Credits & Description

Category: Household: Cleaning Products
Advertiser: PROCTER & GAMBLE
Product/Service: FAIRY
Agency: GREY WORLDWIDE
Type Of Ad: Magazine
Date of First Appearance: Apr 11 2011
Entrant Company: GREY WORLDWIDE, Düsseldorf, GERMANY
Chief Creative Officer: Andreas Henke/Sacha Reeb
Creative Director: Moritz Grub/Regner Lotz
Copywriter: Janus Hansen
Art Director: Alphons Conzen/Frederico Gasparian/Reto Oetterli/Florian Spielhofer
Photographer: Moritz Grub
Illustrator: Florian Spielhofer
Account Supervisor: Richard Dolphin/Radu Ghelesel/Radu Glont
Account Manager: Marco Köditz
Other Credits: Agency Producer: Peter Engel/Mathias Renner/Award Management: Felicitas Katzemich

English Translation of Main Headlines
Some things in life are almost impossible to separate.
They stick to each other like your money to your ex-wife, OR crusty food stains stick to a porcelain plate. This simple but very humorous metaphor is communicated in a series of print ads, which illustrate that when it comes to things that are hard to separate, Fairy is the best solution. Each ad consists of two words that seem to be forever intertwined. One word is crafted in beautiful porcelain. The other sticks to the porcelain and is made from hard baked food stains that won’t come off.
Luckily, when it comes to your dishes, Fairy can get rid of the stuff that really sticks.