Winter by The Reactor for Feathers Boutique

Winter

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Industry Apparel, Clothing & Footwear
Media Print, Magazine & Newspaper
Market Australia
Agency The Reactor
Creative Director Nick Brown
Producer Monica Clapcott, Erin Thompson
Photographer Tintin Hedberg
Released March 2013

Credits & Description

Fashion retailer Feathers has launched the campaign for their 2013 winter range with a strong statement: our business is
strong and weâre investing in the future by taking our marketing to a whole new level.
Nick Brown, CD at Feathersâ agency The Reactor thinks there should be more of it. âItâs great to see a retailer with a strong
business who understands that the best way to maintain sustainable growth is to advertise.â
Poppy Key, Head of Marketing at Feathers believes thereâs plenty to look forward to in the coming months, with key
indicators suggesting theyâre in for a bumper season.
âAt Feathers, we believe heavy discounting is no replacement for high quality design, top level manufacturing standards
and always listening to the needs of our customers.
We believe when everyone else is running away, thatâs the time to stand firm. This is why we continue to grow with
sustainable increases year-on-year and a nine percent increase in the first six months of this year.â
Founded in 1972 by Margaret Porritt, Feathers has grown into one of Melbourneâs most iconic fashion brands, with 12
boutiques and more than fifty staff.
Category: Clothing & footwear
Client: Feathers Boutique
Agency: The Reactor
Country: Australia
Creative Director: Nick Brown
Producer: Monica Clapcott
Producer: Erin Thompson
Photographer: Tintin Hedberg
Retoucher: Charlie Jackson
Head Of Marketing (Feathers) - Poppy Key