Febreze Print Cigars by Grey Dusseldorf

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Industry Air Fresheners
Media Print, Magazine & Newspaper
Market Germany
Agency Grey Dusseldorf
Creative Director Lindsay Cullen
Art Director Florian Schneider, Eric Straub
Copywriter Ingo Klein
Photographer Sabine Scheer
Account Supervisor Bettina Türpitz
Released July 2011


Cresta Awards 2011
Press Magazine Campaign Winner

Credits & Description

Category: Household: Cleaning Products
Advertiser: PROCTER & GAMBLE
Product/Service: FEBREZE
Type Of Ad: Magazine
Date of First Appearance: Mar 31 2011
Entrant Company: GREY WORLDWIDE, Düsseldorf, GERMANY
Chief Creative Officer: Andreas Henke/Sacha Reeb
Creative Director: Lindsay Cullen
Copywriter: Ingo Klein
Art Director: Eric Straub/Florian Schneider
Photographer: Sabine Scheer
Account Supervisor: Bettina Türpitz
Account Manager: Maren Biermann
Other Credits: Agency Producer: Mathias Renner/Peter Engel/Noyan Özok/Award Management: Felicitas Katzemich

English Translation of Main Headlines
Febreze needs no introduction – it’s the fabric refresher that lifts odours out of textiles.

Communication assignment was to visualize the benefit of Febreze Fabric Refresher: “Eliminates odours that linger in fabrics.”