Fecofar Laxativ Print Bull by Dhélet Y&R


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Industry Laxative
Media Print, Magazine & Newspaper
Market Argentina
Agency Dhélet Y&R
Creative Director Iván Zimmermann, Federico Aubone, Benjamin Tornquist
Art Director Nicolás Montanaro
Copywriter Lighuen Gorecki
Released May 2017


Cannes Lions 2017
Outdoor Billboards & Street Posters: Cosmetics, Toiletries, Healthcare & Pharmacy Bronze Lion Campaign

Credits & Description

Media: Print
Category: Pharmaceutical
Client: Laboratios Fecofar
Brand: Fecofar Laxativ
Agency: Dhélet Y&R
General Creative Director: Martin Nino Goldberg
Creative Director: Federico Aubone
Creative Director: Benjamin Tornquist
Creative Director: Ivan Zimmermann
Art Director: Nicolas Montanaro
Copywriter: Lighuen Gorecki
Published: May 2017
Entry Summary:
It is quite common in Argentina that people are constipated, this is due to the notorious increase in junk food consumed during working days, due to the little time they have and how expensive it is to eat healthy every day.