Federacao Portuguesa de Associacoes de Surdos (Portuguese Federation of Deaf People): Learn to Listen, Y by Youngnetwork for Federacao Portuguesa de Associacoes de Surdos

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Federacao Portuguesa de Associacoes de Surdos (Portuguese Federation of Deaf People): Learn to Listen, Y

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Portugal
Agency Youngnetwork
Creative Director Joao Peral
Copywriter Luís Leal Miranda
Photographer Pedro Janeiro
Released March 2012

Credits & Description

Stay cool, this isn’t a robbery. It’s a T.
Portuguese sign language has 26 letters. Together they form a vocabulary shared by more than 80.000 people that can talk your ears off just by using their hands. Don’t miss out, join the conversation.
Deaf people speak Portuguese too. Learn to listen.

To raise awareness for Portuguese sign language we created a print campaign that mixed everyday gestures with the way they are interpreted by deaf people. The goal was to show how easy and familiar sign language can be.

Advertising Agency: Youngnetwork, Lisbon, Portugal
Creative Director: Joao Peral
Art Directors: Joao Peral, Ricardo Martins, Alexandre Soares
Copywriter: Luís Leal Miranda
Photographer: Pedro Janeiro
Additional credits: Laura Abreu, Milene Candeias, Cristina França